.YOU MAY certainly not know it, yet different typefaces elicit different emotions. Serif typefaces, with tiny movements in the end of characters, are usually found in books as well as newspapers. They appear trusted as well as reliable. Sans serif font styles, which appear, may appear present day and also laid-back. Aesthetic consistency offers visitors a sense that they know where they stand it assists to create depend on. In the case of The Business analyst, it establishes the tone for our journalism.